🍔 Swiggy Redesign App - Portfolio 📱
🚀 Overview
This portfolio showcases the redesign of the Swiggy mobile app, aiming to enhance the user experience and visual appeal. The goal was to create an intuitive and visually appealing interface that makes the food ordering process seamless and enjoyable
User Persona
- Developed an empathy map to gain a deeper understanding of user motivations, pain points, and preferences. 🗺️👥❤️
Research and Analysis 📊🔍
- Conducted a competitive audit to analyze other food delivery apps and identify opportunities for improvement. 📋✨
key competitors
(i)Zomato
(ii)Uber Eats
(iii)Foodpanda
India
(iv)Grofers
(v)FreshMenu
type and quality of competitors’ products
competitors position in the market
competitors talk about
themselves
Competitors’
strengths
Competitors’
weaknesses
Gaps
Opportunities
Type of Product:
Food delivery
Quality of the product:
Good quality
Type of Product:
Food delivery
Quality of the product:
Good quality
Type of Product:
Food delivery
Quality of the product:
Good quality
Type of Product:
Grocery delivery, food delivery
Quality of the product:
Good quality
Type of Product:
Premium food delivery
Quality of the product:
Excellent quality
Restaurant discovery and
food delivery
Global food delivery platform
Delivery Hero-owned food
delivery platform
Grocery delivery platform
with food delivery
Premium food delivery service
"India's largest restaurant
discovery and food
delivery platform"
"the world's leading food
delivery service".
"the most convenient way
to order food online"
"India's largest online
grocery store"
"a premium food delivery
service that offers a
curated selection of
chef-prepared meals"
High delivery
charges
Limited restaurant
selection
Slow delivery
High prices
Small delivery radius
Global reach,
unique features
Wide range of
restaurants, large
network of delivery
partners
Large network of
delivery partners,
affordable prices
Wide range of
products,
convenient delivery
Curated selection
of chef-prepared
meals, high quality
of food
Customer service, pricing
Offer more premium and
exclusive food options
Partner with more
restaurants and expand
into new markets
Improve customer service
and delivery times
Offer more grocery and
household items
Expand into new cities
and offer more variety of
food
Coverage, delivery time
Delivery partners,
customer support
Range of products,
delivery time
Price, availability
drive_spreadsheetExport
to Sheets
"How Might We" questions for Ashwin Kumar's persona:
1.How might we design a workout routine that fits into Ashwin's busy schedule and can be easily followed without requiring a lot of time?
2.How might we create an exercise plan that can be done at home or in a small space, considering Ashwin's limited availability to visit a gym?
3.How might we develop a mobile app that provides personalized workout recommendations based on Ashwin's fitness goals and preferences?
4.How might we integrate wearable fitness trackers with the app to help Ashwin track his progress and stay motivated?
5.How might we offer quick and effective stress-relief exercises that Ashwin can perform during short breaks throughout his workday?
"How Might We" questions for Riya Verma's persona:
1.How might we design a workout routine that can be easily incorporated into Riya's daily routine, considering her responsibilities and time constraints?
2.How might we develop a mobile app that offers a variety of short workout videos specifically tailored for busy individuals like Riya?
3.How might we create a community or support system within the app that allows Riya to connect with other individuals facing similar challenges and share fitness tips and motivation?
4.How might we provide workout options that can be done with children, allowing Riya to involve her family in her fitness journey?
5.How might we offer meal planning and nutrition guidance within the app to complement Riya's fitness goals and overall well-being?
How Might We" questions for Karthik Sharma's persona:
1.How might we design a fitness program that can help Karthik improve his stamina and energy levels to better manage the demands of event organizing?
2.How might we develop a mobile app that offers quick and effective workouts that Karthik can squeeze in between event planning tasks?
3.How might we create a feature within the app that allows Karthik to connect with local fitness professionals who can provide specialized training or group fitness classes for event organizers?
4.How might we provide meal planning and nutrition guidance within the app to support Karthik's fitness goals and ensure he maintains a healthy lifestyle amidst a busy event schedule?
5.How might we offer stress-management exercises or mindfulness techniques within the app to help Karthik stay focused and maintain a positive mindset during high-pressure event periods?
"How Might We" questions for Ayesha's persona:
1.How might we design a workout routine that Ayesha can follow without the need for expensive gym memberships or equipment?
2.How might we develop a mobile app that offers a wide range of free or low-cost workout options, such as bodyweight exercises or outdoor activities?
3.How might we provide personalized fitness plans within the app that take into account Ayesha's budget and suggest affordable alternatives for fitness-related resources or tools?
4.How might we create a feature within the app that helps Ayesha discover and access discounted fitness classes or events in her local area?
5.How might we offer nutritional guidance and meal planning options within the app that focus on budget-friendly, healthy eating choices for Ayesha?
Ideation and Concept Development 💭💡
- 🌪️ Conducted brainstorming sessions and sketching exercises to generate a range of design ideas.
- Utilized the "How might we" approach to reframe challenges as opportunities for creative solutions. 🤔✨
- Crafted a problem statement that defined the main challenge the redesign aimed to address. 🎯📝
As a cost-conscious individual
who needs an affordable and convenient food delivery service
because I want a hassle-free dining experience with a variety of affordable food options, but struggle to find discounts and offers in my area.
PROBLEM STATEMENT [Ayesha]
PROBLEM STATEMENT [Riya Verma]
As a busy individual managing family responsibilities
who needs a reliable food delivery service
because I want to order food for me and my family when we don't feel like cooking, but struggle to find restaurants that deliver to our area in Pondicherry.
As a social event organizer
who needs a wide range of restaurant choices for group gatherings
because she has experienced last-minute cancellations and misunderstandings during previous outings, which have negatively impacted her overall movie-going experience.
PROBLEM STATEMENT [Karthik Sharma]
As a cost-conscious individual
who needs an affordable and convenient food delivery service
because I want a hassle-free dining experience with a variety of affordable food options, but struggle to find discounts and offers in my area.
PROBLEM STATEMENT [ayesha]
Information Architecture and User Flow 🧩🌍
- Designed the information architecture, organizing the app's content and navigation in a logical manner. 🏗️🔍
Persona
Problem Statement
Goal
Actions
Ashwin
Kumar
Reya
Verma
Karthik
Sharma
Ayesha
As a busy professional, I
struggle to find a quick and
accurate food delivery
service.
Find a reliable and efficient food delivery service.
- Explore different food delivery apps and compare their delivery estimates.
- Read user reviews to gauge the accuracy of delivery times.
- Search for food delivery apps specifically serving Pondicherry.
- Check the delivery availability of various restaurants in the area.
- Look for food delivery apps with a large variety of restaurant options.
-Explore specific features for group or bulk ordering.
- Search for food delivery apps with a "deals" or "offers" section.
- Look for apps that provide discounts or loyalty programs.
Discover a food delivery service that caters to my area in Pondicherry.
Have access to a diverse selection of restaurants for social events.
Discover a food delivery service with affordable and convenient options.
As a busy individual
managing family
responsibilities, I face
difficulty finding a reliable
food delivery service.
As a social event organizer,
I struggle to find a wide
range of restaurant choices
for group gatherings.
As a cost-conscious individual, I find it challenging to find affordable and convenient food options
- Conducted user journey mapping to identify touchpoints and pain points throughout the food ordering process. 🚶♀️🗺️⚡️
- Developed initial wireframes to visualize and iterate on design concepts. 📐📲
- After Redesign
Visual Design 🎨✨
- Created high-fidelity mockups and prototypes, focusing on creating a visually appealing and cohesive UI. 📲🖼️
- Iterated on the visual design based on feedback and usability testing. 🔄👥🔍
🌟 Before and After Swiggy Redesign
- Before Redesign
- Home Page:
- After Redesign
- Restaurants Page:
- Restaurants Page:
- After Redesign
- cart Page
- cart Page
6)Prototyping 🛠️🧪
- Created interactive prototypes using design tools to simulate the app's UI and user interactions. 📲🔄🔍
🏆 This project was undertaken for the College Design Club Competition organized by Pondicherry Technical University. I am proud to announce that my redesign of the Swiggy app won the 3rd prize in the competition
✨ Conclusion
This portfolio presents the UI/UX redesign of the Swiggy app, showcasing the enhancements made to the user experience and visual appeal. The redesign process involved extensive research, user-centered design principles, and iterative prototyping to create a seamless and visually engaging food ordering experience. The portfolio reflects the journey from initial ideation to the final high-fidelity UI/UX design, highlighting the iterative and user-centric design process followed. 🌟🚀
Feel free to reach out to me if you have any feedback or inquiries. Thank you for taking the time to explore my portfolio!
REDESIGN
Let's create something exceptional!
🚀