



π€ Persona πββοΈπββοΈ
To better understand and cater to my target users, I developed a fictional character representing them. This persona incorporated relevant demographic information, motivations, and preferences. By considering this persona throughout the design process, I ensured that the app's features and design resonated with the intended audience.
Empathize
As a social movie-goer
I want to I want to easily communicate with my friends to plan
and book movie outings together
so that everyone can have a fun and enjoyable experience without
any last-minute cancellations or misunderstandings
USER STORY [Ayesha]
As a movie enthusiast
I want to read reviews and get recommendations from friends
before deciding what movie to watch
so that I can avoid the disappointment of watching a movie
that doesn't meet my expectations.
USER STORY [Priya]
π User Story ππ
As a time-conscious movie-goer
I want to easily and quickly book movie tickets online
so that I can save time and avoid the frustration of standing in
long queues at the theatre.
USER STORY [Arjun]
I crafted a narrative that described a specific user's goal and how my movie ticket booking app provided a solution. By focusing on the user's perspective and desired outcome, I ensured that the design solution aligned with their needs and expectations. This user-centric approach aimed to enhance user satisfaction and drive positive outcomes.
πΊοΈ User Journey Map πΆββοΈπΊοΈ



Visualizing the user's interactions and experiences throughout the app, I created a user journey map. This map allowed me to identify key touchpoints, emotions, and pain points at each stage of the user's journey. By empathizing with users and addressing their pain points, I aimed to create a delightful and engaging experience.
β How Might We βπ€
"How Might We" questions for Arjun's persona:
1.How might we streamline the online ticket booking process to make it faster and more efficient for time-
conscious users like Arjun?
2.How might we simplify the ticket selection process to reduce the time it takes for users like Arjun to find
and book the tickets they need?
3.How might we improve the usability and design of the ticket booking platform to make it more intuitive and
user-friendly for people like Arjun?
4.How might we leverage technology to provide Arjun with real-time updates on movie timings and availability
to help him plan his movie outing better?
5.How might we personalize the ticket booking experience for users like Arjun to reduce the time and effort
required to find the right movie, theatre, and showtime?
6.How might we integrate different payment options to make the online ticket booking process more
convenient and efficient for users like Arjun?
7.How might we provide users like Arjun with the ability to pre-book snacks and drinks to reduce the waiting
time at the concession stand?
8.How might we incorporate user feedback and suggestions to continuously improve the ticket booking
experience for time-conscious movie-goers like Arjun?
"How Might We" questions for Priya's persona:
1.How might we help Priya find trustworthy and reliable sources for movie reviews and recommendations?
2.How might we provide Priya with personalized movie recommendations based on her preferences?
3.How might we make it easier for Priya to share and receive movie recommendations from her friends?
4.How might we help Priya discover new movies that align with her interests and tastes?
5.How might we enable Priya to filter and sort movie reviews based on specific criteria, such as genre, rating,
or language?
6.How might we provide Priya with access to a diverse range of movie reviews and perspectives to help her
make informed decisions?
7.How might we help Priya avoid spoilers while still providing her with useful information about a movie?
8.How might we make it easier for Priya to keep track of the movies she wants to watch and the ones she
has already seen?
9.How might we help Priya understand why a particular movie might be a good fit for her, beyond just
ratings and reviews?
10.How might we enable Priya to share her own movie reviews and recommendations with a wider audience?
How Might We" questions for Ayesha's persona:
1.How might we improve the communication between Ayesha and her friends during movie outing planning to
reduce the risk of last-minute cancellations and misunderstandings?
2.How might we create a more streamlined and user-friendly platform for Ayesha and her friends to plan and
book movie outings together?
3.How might we encourage Ayesha and her friends to commit to movie outings in advance, to avoid last-
minute cancellations?
4.How might we use data analytics to help Ayesha and her friends identify the best time and day to plan a
movie outing, based on their preferences and schedules?
5.How might we integrate a feature that allows Ayesha and her friends to split the cost of movie tickets and
other expenses easily and fairly?
6.How might we incentivize Ayesha and her friends to plan and book movie outings in advance, by offering
rewards or discounts?
7.How might we make it easier for Ayesha and her friends to coordinate transportation to and from the movie
theatre?
8.How might we integrate social media features into the movie outing planning and booking process, to
encourage more engagement and participation?
9.How might we offer personalized movie recommendations to Ayesha and her friends, based on their
previous movie preferences and ratings?
10.How might we provide real-time updates to Ayesha and her friends regarding movie showtimes, ticket
availability, and other relevant information?
"How Might We" questions for Rajesh's persona:
1.How might we simplify the online ticket booking process for Rajesh so that he can enjoy the convenience of
online booking without feeling overwhelmed by the complexity of the process?
2.How might we provide Rajesh with clear and easy-to-understand instructions for online ticket booking, so
that he can feel confident using this method?
3.How might we make the physical experience of going to the theatre more enjoyable for Rajesh, so that he
still gets the satisfaction of a traditional movie-going experience?
4.How might we provide Rajesh with more personalized assistance, either online or in-person, to help him
navigate the ticket booking process?
5.How might we incentivize Rajesh to try online ticket booking, by offering discounts, rewards or other
benefits that appeal to his traditional values?
To drive innovation and improvement, I posed problem statements in a constructive and open-ended manner. By framing these statements as "How might we..." questions, I encouraged creative thinking and generated potential solutions. This approach allowed me to identify areas for enhancement and spark innovative ideas.

Work
As a traditionalist
I want to I want to buy movie tickets in person at the theatre
so that so that I can avoid the complexity of booking tickets online
and enjoy the experience of physically going to the theatre.
USER STORY [Rajesh]





































































